Jo Hood is the Visionary of mainly Ministries, an organisation that resources and supports local communities of faith as they seek to connect with their community.
Mission drift is a thing.
It’s what happens when we slowly move away from the reason we exist. Sometimes by one degree. Sometimes by ten. Occasionally by a complete U-turn. In Aotearoa, where people and place are deeply connected, drifting from purpose often starts with a change to relational.
Jesus was clear about the heart of our calling:
“The most important commandment is this: ‘Listen, O Israel! The Lord our God is the one and only Lord. And you must love the Lord your God with all your heart, all your soul, all your mind, and all your strength.’ The second is equally important: ‘Love your neighbour as yourself.’ No other commandment is greater than these.”
(Mark 12:29–31)
If we love Yahweh with all our heart, soul, mind, and strength, that love will naturally overflow into our relationships with others. This doesn’t mean carrying a Bible everywhere or quoting scripture at the checkout. It does mean treating people as made in the image of God — imago Dei. It means considering the perspectives of others, especially those whose stories, cultures, or experiences differ from our own. It means immersing ourselves in Scripture and living the ways of Jesus, reading the Bible not simply for information but to be formed by the character of God.
And it means loving our neighbour as ourselves.
What, then, is mission?
If our lives are oriented toward living the ways of Jesus and reflecting the character of God revealed in Him, then sharing that life becomes a natural extension of who we are. Mission is not something added on; it is something lived.
This is bigger than any particular model or programme (including those of mainly music, mainly play, or mainly babies!). Mission is about participating in God’s work of restoration: people and place, relationships and communities, hearts and homes.
Expressions such as mainly music, mainly play, and mainly babies are simply contexts in which this shared mission is lived out. While they differ in age focus and activity, they are united by the same intent: creating spaces of welcome where whānau experience belonging, joy, and care, and where the character of God is made visible through human interaction.
At their heart, these missions are not primarily about programmes or activities. They are about presence. They are about slowing down enough to notice whānau, to offer consistency in the often-fragmented season of early parenting, and to embody faith in ways that are accessible long before belief is articulated.
When held together under a shared purpose, these missions become a collective expression of the Church’s calling to love God and neighbour. They form a gentle yet faithful witness, reminding us that God’s mission often unfolds not through spectacle, but through repeated acts of welcome with the same whānau, week after week, in ordinary places.
Why does this matter?
Jesus calls His followers salt and light. These are not passive images. They speak of influence, presence, and transformation.
In the world of Jesus’ day, salt was precious. Greek culture regarded it as divine, and Roman society recognised its value so strongly that the word salary comes from salarium — salt money. To describe ordinary people as salt and light was both a profound affirmation and a compelling challenge. Followers of Jesus were not insignificant observers, but agents of hope in a broken world.
This matters deeply for those of us leading mission to the families of young ones. At times, groups for pēpi, tamariki, and mātua may feel small or routine, but they are places of real influence. They are lived theology.
Distraction and distorted faith
Distraction is one of the most common pathways to mission drift. This is evident in the way faith can be reduced either to a spiritual scorecard or to a vague sense of niceness that asks little of us.
Regardless of denomination, it is easy to slip into performance, comparison, or surface spirituality. Jesus warned against practising acts of devotion for an audience rather than for God alone.
I’ve fallen into that trap myself: mentioning my involvement in someone’s life not to inform, but to be noticed. Over time, that kind of distraction pulls us away from the ‘why’ behind our service.
Mission drift in mission to whānau and their young tamariki
As teams, we can experience this too.
We become focused on logistics: setting out toys, learning new songs, cleaning up craft, stacking chairs, attending meetings. None of these things are wrong — but when they become the focus, we may feel either satisfied with surface impact or discouraged by how hard the work feels.
When we stay anchored in purpose, something shifts. Anchored in a purpose like that of mainly Ministries, Together, creating a joy-filled community of belonging where Jesus can be revealed.
A lived example
Consider one leader running a mainly babies’ series. Numbers were low — four whānau instead of the hoped-for twelve. Discouragement would have been understandable.
Instead, this leader responded creatively. She secured sponsorship for places, offered flexible pricing, and welcomed whānau who were unsure it would be worth it. Those whānau quickly discovered how deeply they needed the space. Conversations began. Trust grew. They returned for another series without sponsorship.
More than that, real pastoral needs emerged. One māmā reached out in crisis. Care was extended. Support followed. God was at work — quietly, relationally, faithfully.
This is mission.
Mission to those with young ones is not a side task. It is sacred ground. When rooted in love — for God and neighbour — it becomes a powerful participation in God’s mission.
- - - - -
Jo Hood is the founder of mainly music and Visionary of mainly Ministries. She is passionate to see whānau flourish through the authentic interaction of people from local churches throughout the world, people who are looking for a joy-filled community of belonging. People who wonder about the purpose of their life, especially when new life has formed and they have become mātua.
If you have questions or comment – reach out – [email protected]
Read more ‘Curious’ columns by Jo Hood: baptist.nz/resources/communication/columns
Photo image: iStock/supplied
